Privacy Policy

We may collect the following types of personal information:

• Contact details — name, email address, phone number, and business name
• Role and professional context — your position, industry, and the workflows you’d like to improve
• Engagement records — notes from discovery calls, project scopes, and correspondence
• Billing information — invoicing name, ABN, and payment records (payment card details are handled directly by our payment processor and not stored by us)
• Website usage data — pages visited, device type, and approximate location (collected via analytics tools, see Section 6)

We do not intentionally collect sensitive information (as defined in the Privacy Act) unless you provide it voluntarily in a message or discovery call. If you do, we will treat it with the same care as other personal information.

We collect personal information in the following ways:

• Contact and enquiry forms on this website
• Email correspondence and direct messages
• Discovery calls and project meetings
• Referrals from existing clients or partners
• Cookies and analytics when you visit our website (see Section 6)

Where practicable, we collect personal information directly from you.

We collect personal information for the following primary purposes:

• To respond to enquiries and assess whether we can help your business
• To scope, deliver, and support the services you engage us for
• To send invoices and manage payments
• To send service updates, project correspondence, or information about our work (you may opt out at any time)
• To improve our website and services
• To comply with our legal and regulatory obligations

We will not use your personal information for a secondary purpose unless you have consented, or it is directly related to the primary purpose, or we are required or authorised by law.

We do not sell or rent your personal information. We may disclose it to:

• Service providers who assist in delivering our services — for example, cloud infrastructure providers, email delivery services, and project management tools. These providers are required to handle information only as directed by us.
• Professional advisers — accountants, lawyers, and insurers, bound by confidentiality obligations
• Government agencies or regulators where required or authorised by Australian law

We do not otherwise share your personal information with third parties without your consent.

Some of our service providers are located overseas, including in the United States and the European Union. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle it in a manner consistent with the Australian Privacy Principles.

By providing your personal information to us, you consent to it being stored or processed by overseas providers as described in this policy.

Our website may use cookies and similar technologies to understand how visitors use the site. This may include:

• Session cookies necessary for website functionality
• Analytics cookies to measure page visits and traffic sources (no personal identifiers are shared with analytics providers in identifiable form)

You may disable cookies in your browser settings. Doing so may affect the functionality of some parts of the site.

We store personal information on secure, access-controlled systems. We take reasonable technical and organisational steps to protect it from misuse, interference, loss, and unauthorised access, modification, or disclosure.

We retain personal information only for as long as necessary for the purpose for which it was collected, or as required by law.

When personal information is no longer required, we destroy or de-identify it.

You have the right to request access to the personal information we hold about you, and to request correction of any information that is inaccurate, out of date, incomplete, or misleading.

To make an access or correction request, contact us using the details in Section 11. We will respond within 30 days. In some circumstances, we may decline access — if so, we will give you written reasons.

We may send you information about our services, articles, or updates if you have engaged with us or consented to receive communications. Each marketing communication includes an unsubscribe option.

You may opt out at any time by clicking unsubscribe or by contacting us directly. We will process your request promptly.

If you believe we have breached the Australian Privacy Principles or this policy, please contact us (see Section 11). We will investigate and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

For privacy-related enquiries, access requests, or complaints:

We may update this policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page. Your continued use of our website or services after any change constitutes acceptance of the updated policy.